Big Tree Outdoor, Malaysia’s leading out-of-home (OOH) advertising solutions provider, has been setting industry benchmarks since its inception in 1994. Renowned for delivering integrated and comprehensive media services nationwide, Big Tree has consistently pioneered innovative approaches that captivate audiences and meet the evolving needs of advertisers. From the installation of its first Unipole on the Penang Bridge to establishing a dynamic presence across expressways, transit lines, and shopping malls, Big Tree’s growth reflects a steadfast commitment to excellence and impactful campaigns. Acquired by Media Prima Berhad in 2007, the integration of subsidiaries like Kurnia Outdoor, UPD, Gotcha, and TRC further solidified Big Tree’s dominance in the Malaysian advertising landscape.

Today, Big Tree manages over 2,000 OOH advertising spaces nationwide and provides an extensive media network designed to engage audiences across multiple touchpoints. Offering both static and dynamic digital OOH platforms, Big Tree enables brands to create powerful and memorable campaigns. As part of Media Prima Berhad, it also delivers a 360-degree suite of media solutions spanning television, radio, print, digital media, and more, ensuring unmatched reach and brand visibility. Encouraging integrated advertising approaches, Big Tree empowers brands to amplify their impact and connect with diverse audiences, making bold statements that leave lasting impressions.