Landing Page
- BIG + bridges out-of-home solutions with online capabilities.
- Prompts consumers via out-of-home advertisements and retargets them further on their mobile.
- Induces an immediate call-to-action, where upon seeing advertisements on static or digital out-of-home, audience would be able to take action on advertisements instantaneously.
GEOFENCE TECHNOLOGY
Serving online banners on smartphones upon entering a designated geofence, or could be retargeted after leaving the designated geofenced area.
Audience would be prompted of brand messages by out-of-home advertisements, then reinforced brand message delivery via online banners on smartphones.
Audience would be prompted of brand messages by out-of-home advertisements, then reinforced brand message delivery via online banners on smartphones.
SCANNING TECHNOLOGY
Interactive scanning of QR codes embedded in OOH visuals that lead to online activation and engagement.
Prompt audiences to scan the QR code with their smart devices, which will direct them to an official website or special landing page for immediate engagement.
Prompt audiences to scan the QR code with their smart devices, which will direct them to an official website or special landing page for immediate engagement.
DYNAMIC DIGITAL CONTENT
Customising branded messages with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming.
WEATHER DETECTION
Detection of changes of real-time weather or temperature allowing for advertising visuals relevant to current weather to be pushed and served to audiences on out-of-home digital screens.
VEHICLE IDENTIFICATION
Identification of vehicle brand / model / type / colour, then provide a real-time response on the digital screens, according to products relevant to the subject’s characteristics.
SOCIAL ENGAGEMENT
Authentic and real-time user generated content in the form of messages or photos via hashtag pulling, displayed on digital screens to fulfill brand engagement.
FACIAL RECOGNITION
Ability to recognise facial features (age, gender, facial expressions), then provide a real-time response on the digital screens, according to products relevant to the subject’s characteristics.
LIVE STREAMING
Transmission of real-time events or product launches or promotions on digital screens via screen domination or intermittent advertising pockets, allowing direct viewing by audiences. This would allow immediate contextual update to audiences.
