Commuting with a growling tummy sure sounds familiar. But, have you ever been tempted by that juicy menu that you can’t unsee at train stations or while you commute? 

4Fingers did just that with their newly launched monstrous Jawbreaker, the MegaSaurus Burger that decks with gigantic chicken thigh chops slathered with their signature sauces and other mouth-watering ingredients. This mammoth burger was brought bigger-than-life at key train stations in Klang Valley with its appetizing visuals that saw thousands of commuters a day. 4Fingers garnered impactful brand remembrance when they also created presence on the insides of the train coaches covering the unmissable overhead panels and hand grips. 

To manifest great brand recall amongst its audiences, 4Fingers strategically located itself along the Kelana Jaya and Ampang LRT lines that connect cities throughout Klang Valley targeting corporate executives, metropolitan students, urbanites and trendy shoppers. 

Also, having their OOH advertisements located nearby their outlets, they aimed for better audience reach as a recent study on OOH has proven that 85% of audiences have taken some action after seeing a product that interest them on OOH ads and more than 54% of them having purchased the product in-store or online. 

4Fingers brings on the #MegaChallenge to its audience with ingenious tactics!