This campaign married creativity, technology and strategic placement to create an un-fur-gettable cinematic experience. By turning a simple walkway into a visual spectacle, it not only advertised but also entertained and engaged, leaving a lasting impression on the audience.

The movie teaser for Kingdom of the Planet of the Apes swung into action on Big Tree’s iconic KLCC Convex Crossing and stunning digital OOH screens. The walkway has been transformed into a lush passage with stunning wall graphics, lightboxes, commanding channel lettering and an artificial plant wall that recreated the movie’s dense forestry.

This captivating installation drew passersby into the film’s world and offered a glimpse of the epic adventure that awaited them. Beyond the KLCC Convex Crossing, the teaser extended to Penang and Johor, showcased on the crisp CuBig @ Jelutong Expressway digital screens and the impressive Digital Tower Series @ Zenith Mall.