While rebranding is synonymous with changing a logo, it’s more than just painting a new face — it’s about reshaping perceptions while building trust and connecting with people. 

Amanah Saham Nasional Berhad (ASNB) recently took on this challenge by showcasing its refreshed identity across our DOOH screens. For a brand like ASNB, which has long been trusted by a wide audience, it’s crucial that this rebrand upholds its well-established reputation while also appealing to newer, younger audiences.

OOH is a powerful tool during a rebrand as it not only amplifies your message but also boosts confidence by showing the brand in a credible, public space. Seeing the new logo displayed prominently on digital screens helped reassure everyone that the brand is committed to staying relevant, reliable and connected in a rapidly changing market.