Discover the magic of Dove at the Pasar Seni and KL Sentral LRT stations along the Kelana Jaya Line today! As you wait for your train, be greeted by a stunning visual spectacle that’s sure to make you go “Wow!”.

This first-ever creative concept adopted by Big Tree using ultrasonic sensors on digital OOH media at train stations created a mesmerising display that was functional and eye-catching for Dove. They featured their all-new HYA Keratine Shine edition with a girl and her shawl fluttering gracefully as if blown by the train’s breeze at every arrival! Dove indeed nailed the audience engagement with commuters of working professionals, trendy shoppers and metropolitan students through this clever use of technology that brought life to the visual and perfectly captured the essence of Dove’s light and airy campaign message relating to their promising hydrated shiny hair for up to 72 hours. Not to mention the O2O approach employed by Dove which used a QR code on the visual, inviting audiences to journey with them from offline to online.

Dove was the star of the stations – turning waiting time into an enchanting moment!