Skip to content

Case Studies

Bold, Cheesy and Oh-So-Spicy! Shin Ramyun Takes Over the LRT Stations & More…

13 September 2024
Case Studies
Bold, Cheesy and Oh-So-Spicy! Shin Ramyun Takes Over the LRT Stations & More…

Nongshim Malaysia is turning up the heat with its latest Shin Ramyun flavours – the cheesy stir-fry and spicy chicken, taking over the bustling Masjid Jamek LRT station and the digital OOH screens along the Kelana Jaya LRT line!

Commuters are in for a treat as they are greeted with vibrant, mouth-watering visuals that cannot be missed. From dominating the signature Zippy Wall, Wall Glitz, floor stickers to eye-popping 3D illusions of the delicious noodles and spicy chicken on the stairs, Shin Ramyun’s bold campaign makes every step exciting. Also, with their catchy phrases of “Dengan lebih KEJUtan” and “Nikmat KePEDASan!” splashed across the station, there is no escaping the crave-worthy temptation of these new flavours. Not to mention the fiery visuals on the digital OOH screens across the LRT stations and on CuBig @ LDP Kelana Jaya, making sure the brand remains in the front and center of everyone’s mind as they journey through the train and highway.

So, as you wait for your train, get ready to immerse yourself into Shin Ramyun’s slurping world!