Just as the new BMW iX1 turned heads, watching it bigger-than-life at the heart of Kuala Lumpur near the iconic KLCC stunned many road users and pedestrians.

Cruising impressively in anamorphic and alluring visuals and colours gave audiences the crisp of every detail of the car performance and the ultimate driving experience, drawing massive audience attention, including the youngsters. Also, having the brand placed on the majestic CuBig @ KLCC Junction has attracted sophisticated audiences of business owners and chief executives, adding to the elegance and magnificence of the brand’s luxury status. To top it off, BMW made an inevitable appearance on the high-traffic roads of Jalan Ampang and Jalan P.Ramlee, which see millions of cars in a month.

Experience elegance at its finest at CuBig @ KLCC Junction.