Cuckoo has recently established a strong brand presence on integrated out-of-home (OOH) solutions as they unveil their latest innovative products and newly appointed ambassador, Lee Minho. 

Occupying key locations in the Klang Valley; Cuckoo is comprehensively visible in the KL City Centre and on intracity highways. Their landmark presence in the metropolis creates substantial visibility to audiences who are working professionals, urban shoppers, and the sophisticated population of the surrounding affluent residences. As audiences commute to and from the Malaysian capital, Cuckoo ensured brand recall by generating reach on intracity highways linking satellite cities of the Klang Valley such as Damansara, Puchong, Cheras, Bandar Sunway, Subang Jaya, Bangsar, and Petaling Jaya. 

Their compelling visuals, brand messages, and various products were featured on a sequence of OOH pillars, supporting the delivery of multiple brand ideas and inducing repeated impact on road users as they drive along these high-traffic connecting roads. 

With a powerful brand presence in numerous high-traffic areas, Cuckoo is within sight and within mind; achieving brand prominence and recall as 47% and 39% of Malaysians find OOH advertisements that can be seen in multiple places or that display a famous celebrity, respectively, to be more memorable*. Cuckoo’s holistic approach to generating brand presence at geo-specific localities affirms its leadership as a household-appliances brand, imprinting trust and driving conversions at points of purchase.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).