How do you transform a destination from a question mark into an exclamation point?

IOI Resort City’s recent campaign, showcased at Jalan Tun Razak and the busy KLCC junction, illustrates the potential of OOH to craft compelling narratives creatively. 

The bold tagline, “Nothing to do in IOI Resort City? Think again!” coupled with a stunning 3D anamorphic visual highlighting four of its iconic Marriott Bonvoy hotels, doesn’t just attract attention but piques interest. Similarly at Jalan Tun Razak, by expanding to showcase the dynamic attractions of IOI Resort City, it takes a holistic approach to storytelling and further sells the destination. 

By weaving creativity into DOOH and connecting with urban audiences in high-traffic areas, this campaign transforms spaces into an invitation to explore and discover.