Marking their decade milestone, Wonda Coffee invites you to experience a brew-tiful adventure in the bustling heart of Klang Valley, where the rhythm of the city beats with unrelenting energy, just like a coffee-boost!
As part of their 10th-year anniversary efforts, Wonda Coffee transformed an LRT train ride along Kelana Jaya LRT Line into a whirlwind tour through the ‘Whimsical World of Wonda Coffee’. While the LRT externals greet passers-by with their new and handsome packaging looks, train commuters are enveloped in the aroma of freshly brewed coffee through scent diffusers as they step through the doors. Their ingenious idea turned heads of coffee lovers as the makeover also included scanning of QR codes displayed on hand grips, prompting commuters to redeem free coffee at any five stations along the line, as well as, its iconic signature tune, setting the stage of an experience that tantalises multiple senses of audiences and creating strong brand remembrance.
Wonda Coffee takes it up a notch with a 3D masterpiece displayed proudly along Federal Highway. Drivers and passengers alike can’t help but do a double-take as they catch a glimpse of the larger-than-life Wonda Coffee’s Kopi Tarik, reaching out with open arms.
The all-rounded makeover was not just an advertisement but an integrated craftship of a rich, aromatic experience that redefines the essence and enchantment of the brand.