Skip to content

Case Studies

Dragons Unleashed, Illuminating Klang Valley this Lunar New Year

16 February 2024
Case Studies
Dragons Unleashed, Illuminating Klang Valley this Lunar New Year

Majestic dragons soar high, gracing the digital OOH canvases around Klang Valley in honour of the auspicious Chinese New Year celebration.

Various big names brought to life the awe-inspiring presence of the mythical creature on numerous DOOH screens at the bustling arterial roads and key highways as well as at the iconic CuBig @ KLCC Junction near Suria KLCC with their stunning dragons in anamorphic and bigger-than-life splendour, casting a spell of awe and enchantment of passersby, tourists and pedestrians altogether.

These ingenious animations have indeed captured their audiences’ interest, creating a resonance that transcends mere advertisement while fostering greater brand recall.