Apa khabar, everyone? Have you checked on your loved ones today? In conjunction with World Mental Health Day last October 10th, Big Tree takes pride in initiating its very first CSR campaign that is in support of mental health awareness called “Apa Khabar?” or also known as #ApaKhabarBigTree. This campaign took place to remind Malaysians to check in on their loved ones with a simple everyday greeting, “Apa khabar?”.

Big Tree featured uplifting messages and photos shared by fellow Malaysians who won this contest on Big Tree’s digital OOH screens along major highways, city streets, LRT train stations and shopping malls in Klang Valley throughout October. We were truly astonished by the high participation and support from the public – we share our immense gratitude to everyone for journeying with us! Twelve winners were selected from the hundreds of submissions. Have you checked them out while you were on the go? If not, keep your eyes on our DOOH screens today to see their uplifting messages! 

As a leader in OOH advertising in Malaysia, Big Tree is indeed proud to have materialised this idea, garnering strong support from Malaysians to foster a loving and supportive community, as well as, to see that our campaign has opened up opportunities for mass media such as OOH advertising to embrace a more personal approach when conversing with the mass audience.

It was a great journey for us, and we hope to receive your constant support on our future initiatives!

With that, Big Tree reminds you to share positivity and check in on your loved ones from time to time.