F&N made a refresh on their brand making a ”Kini Lebih Gempak” appearance throughout Klang Valley leveraging on the capabilities of OOH offerings.

As F&N turns 140 this year, they brought live and colours to the busy city of KL and introduced new faces of their already-flavourful carbonated drinks bigger-than-life on integrated OOH solutions. With a new brand look, F&N aimed to reach out to Gen Zs sharing similar values of authenticity and boldness to build their brand reputation with the untapped younger generation.

F&N pushed the boundaries of OOH by collaborating with exceptional mural artists to paint funky Graffiti art on the walls of the Bukit Bintang MRT Station entrances, engaging and sharing exuberant energy with pedestrians and road users. Also keeping their audience demographics in mind, F&N generated holistic and impactful brand prominence along key highways such as the Federal Highway and SPRINT as well as on high traffic roads in Klang Valley that see millions of youngsters, trendy shoppers, working adults and tourists daily.

F&N also offered a peppy and fizzy 360 immersive brand experience on the LRT train that was wrapped in their signature vibrant colours while creating unmissable brand presence at the LRT stations garnering great audience recall as they commute for work and leisure daily. A recent study on the effectiveness of OOH revealed that 67% of Malaysian audiences find an OOH ad with catchy or attractive visuals more memorable to them.

No matter the time or year, F&N continues to grow boundless.