Present across freestandings and unipoles in Johor, Kedah, Perak, Pahang, Terengganu and in the bustling streets of Klang Valley, Powercat ensured maximum exposure and resonance with local cat parents who are out and about!

Adabi Powercat took it to the streets of Out-of-Home (OOH) to entice cat owners with a healthy and tasty option for their whiskered friend. 

Renowned Malaysian celebrity Alif Satar lends his influence to the campaign which reinforced authenticity and trust among consumers that is in line with Powercat’s commitment to quality and innovation in the pet food sector. Playing with the visual of Alif Satar engaging in fitness activities alongside a cat, these OOH posters depicted the importance of keeping fit together. This imagery not only resonated with pet owners but also reinforced the brand’s message of holistic wellness for both pets and their caregivers. Through this approach, Powercat not only promoted its product but also encouraged a healthy lifestyle for cats and their owners alike — it’s the purr-fect harmony!