During Valentine’s Day, commuters get to relive and experience the joys of falling in love as a charming love story was beautifully narrated, one part at a time, at the KLCC LRT station.

This love letter to Elya reminisces the early stages of their relationship, from their first heart-fluttering phone call to their first date at KLCC, leading to a big marriage proposal on their 400th-day anniversary. This captivating and creative narrative leaves commuters restless and pining for more, compelling them to follow the trail of the love story, part by part until they reach the final chapter.

Present on multiple lightboxes at the KLCC LRT station, Omi charmed many with its clever storytelling as a recent study has shown that 52% of Malaysians find advertisements with catchy phrases to be more memorable and 92% are keen to talk about interesting Out-of-Home (OOH) advertisements with their friends.

#BigTree #Omi #ValentinesDay #Advertising #OOH #OutdoorAdvertising