The campaign used a blend of physical and digital Out-of-Home (OOH) advertising to create engaging experiences.

MR.DIY’s “Jiran Sejati, Sentiasa Di Sisi” campaign highlighted the brand’s commitment to being a reliable neighbour, ready to assist with home improvement needs. Featured the beloved local celebrity Alif Satar, the campaign used a blend of physical and digital Out-of-Home (OOH) advertising to create engaging experiences.

At the LRT Ampang Park station, MR.DIY greeted commuters with an unexpected delight—two adorable plushie panda seats attached to a pillar wrapped in the campaign’s visuals. This setup not only provided a unique and interactive photo opportunity but also served as a charming reminder of MR.DIY’s friendly presence. 

In one of KL’s busiest areas, MR.DIY advertised on CuBig Series @ Bukit Bintang with dynamic content tailored for day and night. Both contents showcase relatable and practical scenes that emphasised MR.DIY’s readiness to solve everyday problems. Additionally, MR.DIY employed static billboards with creative protrusion on expressways to capture drivers’ attention. 

By transforming everyday spaces into engaging and memorable experiences, MR.DIY’s campaign was a testament to the power of innovative OOH advertising in building strong brand connections.