A local favourite rice brand went big on transit when they wrapped two LRT trains with their latest mouth-watering offerings. Available on the Ampang & Sri Petaling Line and the Kelana Jaya Line, commuters who step onto the Jasmine train get a chance to win a year’s worth of Jasmine PusaCream rice supply by simply scanning the QR code presented on the train.

Understanding the nature of commuters who are always on the go, Jasmine also introduced two of their new easy—or as they say, EZ fixes—the Jasmine EZ Briyani Meals and Jasmine XXL Instant Bihun, on the train’s hand grips, in-train panels and on lightboxes at selected LRT stations.

The brand’s objective to make cooking easier for commuters by being at train stations is in line with the fact that 98% of Malaysians find OOH advertisements effective in communicating information on new products.