Hada Labo, Japan’s number-one skincare brand, has not only conquered the hearts of beauty enthusiasts in its home country but has also made a significant impact in Malaysia.

The well-known brand brilliantly showcased its power by demonstrating the simplicity and elegance of its products on multiple Digital Out-of-Home (DOOH) series formats. Strategically placed at frequently visited townships and iconic locations such as TTDI, Bangsar, Bukit Bintang and Damansara Link, Hada Labo ensured maximum exposure to local and international crowds and reinforced its presence as a leading skincare brand.

Following its commitment to simplicity and perfection, Hada Labo illustrated minimal yet impactful creatives using compelling visuals, clear messaging, strong brand colours and charming graphics to capture public attention and make a lasting impression.

Consistency and frequency are key drivers of brand recall. Targeting audiences from one screen to the next on several DOOH series formats also allowed the brand to maintain a consistent presence and establish a sense of familiarity that will, in turn, translate into strong brand recall.