Times may change, but the joyful Lunar spirit remains unchanged and truly magical — Coca-Cola welcomes the year of the Rabbit with a nostalgic theme surrounding the reunion of families of different generations. 

Featuring a family of rabbits on the infamous red Coca-Cola cans on top of a portrayal of old and young having a nice Chinese New Year meal together, Coca-Cola highlights how CNY beautifully unites old traditions and new customs to create a long-lasting bond between families.

With a sublime presentation of the new limited-edition CNY-themed packaging on overhead panels and a series of digital screens throughout the Klang Valley, powerful delivery of messages at an LRT station and the KLCC Convex pedestrian tunnel, as well as a creative showcase of 3D animated content on CuBig @ KLCC Junction, this campaign excites city folks to travel home and hop into a magical get-together with their families to celebrate the new year. 

For some, it also means going back home with freshly bought cold Coca-Cola cans as captivating OOH advertisements have compelled 54% of Malaysians to head to the nearest store to purchase the product advertised.  

#BigTree #CocaColaMY #CokeCNYRealMagic #Advertising #OOH