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Case Studies

Hop, ‘Syokp’ and Repeat!

14 July 2023
Case Studies
Hop, ‘Syokp’ and Repeat!

EcoShop contributes big in conjunction with their 20th anniversary through an exciting “Syokpping Gila-Gila” campaign that sells all in-house items at one price!

While this campaign already howls great attention from audiences at one of the highest traffic-engaging rail hub, the Masjid Jamek LRT station, EcoShop strengthens  their campaign by displaying unmissable out-of-home (OOH) creative executions with appealing visuals that offer an immersive 360 brand experience. Not to forget the creatives on the insides of the LRT trains that garner great brand remembrance from thousands of PMEBs, working mothers, young professionals as well as trendy shoppers in a day, who would love a good discount and sale!

This strategy to be where commuters are on-the-go is indeed a smart way of creating a good brand impression as shared in a recent general OOH study that *93% of Malaysian audiences feel confident of a brand that they see on an OOH advertisement, increasing brand credibility. While EcoShop aims to fulfill the needs of the citizens with a flat rate, they believe in giving more to instill the brand in the hearts of all Malaysians.

Now, who’s in for a syokpping gila-gila spree?