Time built a resonant connection with the Damansara community as they displayed a personalised message, “Internet Damansara, Kabel Besar”, at Big Tree’s digital OOH screen, CuBig @ Jalan Damansara. 

This hyper-local content served as the perfect backdrop for this campaign as Damansara is one of Time’s stronghold areas in Klang Valley. 

On top of that, this campaign also allowed Time to address both Damansara residents and the substantial daily traffic of commuters as many people who pass through Jalan Damansara work in the area but live elsewhere within Time’s coverage zones. This dual-targeting strategy exemplified the effective approach of reaching a broader audience via a single, localised message.