If you have involuntarily hopped on the bandwagon getting tempted by the Jati Rice out-of-home (OOH) yummy campaign visuals, we are with you!

Jati Rice, being famous for its grains and more, takes its audiences on an appetizing journey through major highways and high traffic areas around Klang Valley in conjunction with reaching its 30 years of success. They took over an integrated stream of OOH media and launched an event in the heart of Bukit Bintang, creating an impactful brand remembrance towards its spectators. Also, Jati’s evergreen tagline, “Beras pilihan anda” and its super engaging campaign messages were ought to capture mass attention especially to the homemakers and commuters, giving the brand a refreshing look and feel to its consumers.

By adding QR codes to the visuals, Jati Rice adds fun to its campaign as audiences could scan and explore interesting recipes to try! 30th anniversary, 30 recipes to explore and repeat.