With about a week left, a large number of people can be seen swarming shopping malls and browsing through the latest Hari Raya steals for some last-minute shopping.

From colourful apparel to new furniture, there is a long list of Aidilfitri essentials that are yet to be bought before journeying back home. Understanding the craze behind last-minute Raya shopping, local and international brands took to Out-of-Home (OOH) media to shout about their latest offerings, intriguing more people to take out their wallets for another spin at the mall. This is especially true considering that more than 54% of Malaysians have purchased products advertised on OOH in-store and online.