OOH advertising strategy served as a powerful tool to introduce Kaotim to the masses

Kaotim, a colloquial term meaning ‘settled’ or ‘sorted’ in Malaysian slang, reflects the company’s commitment to providing a comprehensive, hassle-free and cost-effective digital insurance platform that meets the medical protection needs of different age groups.

This bold rebranding effort by Takaful Malaysia introduced a vibrant and youthful aesthetic, aimed at resonating with a diverse audience and breaking away from the conventional norms of the insurance industry.

To communicate this exciting transformation to the masses, Kaotim has strategically employed an exhaustive Out-of-Home (OOH) advertising approach by being present in multiple static and digital OOH formats. The carefully crafted messages and dynamic colours displayed on the big screens emphasised the simplicity and modernity of the Kaotim brand, further sparking interest and inviting viewers to embrace Takaful Malaysia’s new digital offering.

All in all, the OOH advertising strategy served as a powerful tool to introduce Kaotim to the masses, creating awareness and excitement around this game-changing product in the insurance landscape.