100PLUS energised the public to constantly give their all — their 100%!

To match the same ardour and passion communicated in its campaign, 100PLUS leveraged a multitude of static and digital Out-of-Home (OOH) sites across Klang Valley, allowing the campaign to motivate a broader and more diverse pool of audiences. Featuring strong colours and eye-catching visuals that show people embracing life with vigour and determination when paired with 100PLUS, the KIPID100 campaign perfectly encapsulated the brand’s commitment to fostering a culture of vitality and relentless pursuit of excellence.

Through its strategic use of OOH advertising, 100PLUS continued its effort to solidify its position as a go-to energy drink for those who aspire to give it their all.

As the name suggested, KIPID100 is a localised, colloquial slang for ‘Keep It 100’. The campaign aspired to encourage people to embrace challenges in all shapes and sizes with the boost from 100PLUS.