Lazada transformed the KL’s Golden Triangle into an astounding Raya Fashion Runway dominating the digital OOH screens to unveil their exclusive Raya fashion collection, the LazLook.

Transforming the busy street of Jalan Bukit Bintang into a fashion runway indeed enchanted the city fashionistas, trendy shoppers, working professionals and youngsters towards these homegrown high-end fashion brands that came together to showcase a stunning lookbook sharing inspirations for this year’s Raya fashion collections. With the desire to elevate the show’s glamorous ambience, Lazada also monopolized all the digital OOH screens around the Bukit Bintang Crossing making a memorializing moment for OOH and their brand.

Their ingenious idea to get OOH onboard for a fashion show only pushed boundaries of the creative OOH offerings which made Lazada’s successful event more remarkable to its audiences. Lazada indeed turned heads by painting the heart of Bukit Bintang in their signature blue with 50 stunning models lined up nearby the screens to kickoff their event.

Lazada’s LazLook is certainly a Lollapalooza – get on the hype today!