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Case Studies

Life’s Significant Events, Powered by OOH

14 December 2023
Case Studies
Life’s Significant Events, Powered by OOH

Imagine encountering brands on OOH media, reminding you that they are by your side through many life’s pivotal events.

Just like that, Alliance Bank remains a steadfast presence through their uplifting rebranding efforts showcased on premium OOH screens at key locations within Klang Valley that see thousands of passersby each day – at TTDI, Jalan Sultan Ismail and SPRINT Highway.

Alliance Bank stands tall and proud on these lustrous OOH media, reminding the public that they are redefined to serve more than just a transactional experience to their customers. Their emotionally elevating brand messages such as “Anda bukan sekadar peminjam. Anda juga seorang bapa, pembimbing keluarga” and “Anda bukan sekadar pemilik kad kredit. Anda juga seorang pencetus inspirasi,” indeed deeply resonate with every level of society encompassing housemakers, pillars of family, aspiring business owners, corporate leaders, entrepreneurs and young adults.

Striving to embody their brand tagline, “The Bank For Life”, encapsulates that Alliance Bank is committed to providing personalised, high-quality services that support customers at every stage of their financial journey. OOH ads are known to accompany you through your journey. So, ascend your brand positioning to new heights through OOH to reflect the potent values your brand strongly represents.