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Case Studies

Lift Your CNY Spirit With a Great Deal of P-hop-pular Shows!

31 January 2023
Case Studies
Lift Your CNY Spirit With a Great Deal of P-hop-pular Shows!

When celebrating Chinese New Year, nothing beats lounging in the living room after a hearty meal to enjoy family-friendly programmes with relatives young and old. Fortunately for many of us, 8TV and Tonton brought an abundance of fun and highly-anticipated shows, perfect for get-togethers.

Featuring the CNY bunny mascot for 2023, their fascinating anamorphic display at CuBig @ KLCC Junction enticed KLites to tune in to more festive line-ups when they celebrate CNY in their hometowns as a recent study has shown that upon seeing an interesting advertisement on Out-of-Home, 49% of Malaysians have watched the programme advertised.

#BigTree #cny2023 #loveyou兔 #advertising #ooh #anamorphic #digitalbillboards