Utilising Out-of-Home (OOH) activation and live radio broadcasting, Dutch Lady turned two mundane Monday commutes into a memorable milk-fueled spectacle! 

They brought their live kitchen to the bustling LRT stations — Bank Rakyat-Bangsar on the first Monday and Ampang Park on the second. 

The live kitchen setup was a visual treat, depicting a typical family scene with two young children enjoying breakfast. This relatable and heartwarming display emphasised the importance of starting the day with a nutritious meal, highlighting Dutch Lady milk as the perfect breakfast companion. Complementing the live kitchen, Dutch Lady utilised Vertical Lightboxes to guide commuters to the activation, ensuring maximum visibility and foot traffic.

The campaign’s main highlight was the live broadcast by HotFM, Malaysia’s number-one radio station. Popular DJs KJ, Fara Fauzana, AG and Johan brought the energy, broadcasting live while handing out Dutch Lady goodies. The blend of live radio and real-life interaction was a winning combo, drawing crowds and creating buzz.

This activation has proven that experiential marketing isn’t just powerful — it’s pure magic. By mixing live events with savvy OOH advertising, brands like Dutch Lady turned daily commutes into unforgettable moments and made sure they stay top of mind and on everyone’s lips (and sips)!