Caught in traffic with your tummy throwing a tantrum? Snickers is here to save the day – and your drive!

Their latest digital OOH campaign positioned at multiple locations within Klang Valley is a hunger-busting masterpiece, cheekily asking, “Lapar ketika memandu?”. It hits differently when caught in a jam and the tummy starts growling. Snickers knew exactly what KL drivers needed so with its bold and yummy visuals, this campaign prompted drivers to turn traffic stops into snack stops! Whether KL drivers are crawling through rush hour or cruising towards their next destination on the road, Snickers reminds its audiences to stay full, focused and far from hanger.

Strategically placed at high-traffic spots, these DOOH ads feel like they speak directly to drivers with rumbling stomachs and one hand on the wheels. Its quirky, relatable and downright brilliant visual, proves that even an everyday struggle like hunger on the road can become a fun brand moment on out-of-home.

So, the next time you’re stuck and starving, grab a Snickers, silence the hunger and make your drive a whole lot happier!