Where OOH ads meet strategy – McDonald’s not only displayed crunchy mouth-watering ads on the insides of the LRT trains along the Kelana Jaya line, but bolstered their branding with their signature tune along the LRT stops. A truly #BukanMacamBiasa brilliance!

Not only did McDonald’s stand out of the norm, but their ultimate strategy to garner repeated brand recall amongst commuters was plain genius when their campaign’s signature tune was infused in the train’s official announcements. To top it off, McDonald’s complemented this powerful feature by displaying their nearest outlets on a route map throughout their Kelana Jaya Line branded trains.

The simultaneous engagement of hearing and sight of commuters who are working adults, metropolitan students and trendy shoppers only prompt them to drop by the nearest outlets to grab their meals on-the-go!