New skincare regime in town that’s more invigorating than your morning coffee! Brace yourselves as you make way through an uncharted universe of skincare introduced by renowned brands, Beauty of Joseon and Numbuzin that made an incredible makeover to the KLCC Convex Crossing that connects Suria KLCC to the KL Convention Centre.

The two talk-of-town brands came together offering not just any but a 360 immersive brand experience at the pedestrian walkway with equally unique identity creatively executed – through real-life showcase displays, LED glow and 3D protrusions, breathing life into these visuals to garner vast audience attention and engagement. Their distinctly different product offerings were eye-hooking with Beauty of Joseon inviting its audiences on a historical journey, showcasing the brand’s origin and the goodness of their ingredients, whereas Numbuzin presents its step-by-step skincare products and their benefits for a flawless skincare regime.

Intriguing multiple senses of audiences – particularly sight and touch only intensify shopper marketing experience almost immediately converting them into potential business leads. Additionally, as the festive season unfolds, Beauty of Joseon introduces its limited edition “Beauty in Every Gift” boxes – Box of Hope, Box of Passion and Box of Light – displayed across several digital OOH media throughout Klang Valley, offering thoughtful gifting ideas.

Caring truly takes center stage in the skincare revolution – wholeheartedly and passionately.