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Case Studies

Pixels to Party: DOOH New Year Countdown

5 January 2024
Case Studies
Pixels to Party: DOOH New Year Countdown

As we bid farewell to the past and embrace the new beginning, Dr.Chong Clinic sets the city aglow with an unforgettable New Year’s countdown screened in real-time, bigger-than-life and anamorphic on the iconic CuBig @ KLCC Junction at midnight, January 1st 2024.

Adding to the excitement, Dr.Chong Clinic expanded its presence on various DOOH screens within Klang Valley, creating a synchronised heartbeat with the city and kicking off the mesmerising countdown extravaganza! As the clock struck midnight, this brand seized the golden opportunity to be where the massive crowd gathered – at KLCC and on bustling roads in Klang Valley. Dr.Chong Clinic truly broke the mould and became the talk of the town!

Etching a memorable milestone with DOOH, Dr.Chong Clinic aimed to engage with audiences of trendy shoppers, fashionistas and beauty connoisseurs, prompting them to capture their countdown moments at any of these DOOH screens and tag @drchongclinic on socials to stand a chance to win a free face whitening laser treatment worth RM600!

Dr.Chong Clinic inspires you to check off your new year’s resolution list this year.