You know that Ramadhan is around the corner when you experience the warmth of Raya outdoors, especially on OOH.

With more brands employing OOH for many creative reasons, Bulan Bintang took up the challenge to establish prominence on their first ever cosmic static OOH solutions at KL-Seremban Expressway by brilliantly showcasing a Raya family portrait and selfie, prompting audiences to reminisce moments of their Aidilfitri celebration. Bulan Bintang also cleverly evoked excitement in its audiences, flaunting their Raya fashion collection for the year as the festive shopping spree has just begun.

The aim is to be the top-of-mind brand during this season among working professionals, fashionistas, trendy shoppers and youngsters who travel from KL City and Seremban for work or leisure in which generally, OOH ads in Malaysia have proven to garner a high recall rate of close to 80% amongst its audiences.

A simple and real-looking visual representation of a Raya family photo truly holds various emotions aligned with their tagline, “Keluarga bahagia dengan bulan bintang” suggesting that they could be people’s choice of Raya wear that glows happiness and light during this festive season.

Bulan Bintang is here to illuminate your Raya!