By dominating the internals and externals of the bustling Masjid Jamek LRT station, Xiaomi effectively reached over half a million commuters monthly.

Xiaomi’s Out-of-Home (OOH) strategy hit all the right notes. By dominating the internals and externals of the bustling Masjid Jamek LRT station, Xiaomi effectively reached over half a million commuters monthly, comprising tech-savvy professionals, shoppers, and students. 

With the launch of its new smartphone, Redmi Note 13, Xiaomi strategically leveraged a celebrity ambassador and took over not just advertising spaces on the LRT station but the entirety of a train. On top of immersing commuters in the world of Redmi Note 13 from the moment they step into Masjid Jamek station until they enter the train, the brand further engaged commuters on their daily journey by embedding QR codes within the train to offer more information and attractive deals. 

This smart approach to OOH advertising not only increased brand visibility but also created a buzz among the target audience. This bold move demonstrated the brand’s commitment to reaching consumers where they are.