Following the school holiday, travelling agencies fascinated working adults, parents and even children to go out and travel!

By painting the most beautiful travelling scenes out on the city streets, trains and highways, brands marketed a sense of adventure and exploration on the large-scale Out-of-Home (OOH) media.

To further excite families to create lasting memories with their children during the school holidays, these travelling advertisements transformed mundane commutes into journeys filled with imagination by playing with vibrant colours and captivating shots of the city’s wonders.