Billboards that are close to each other present a unique opportunity to tell a cohesive story or deliver a connected message in an engaging and creative way.

Skyworth did just that with our Beamer Series at Jalan Cheras, encouraging viewers to follow the narrative along as they pass by each board like chapters in a book, unfolding the first media that piques curiosity to the last that leaves an impression, suggesting audiences to take action. Anyone who drives along this highway would catch its first visual that played around with typography and a warning visual, “Tahukah anda?” and the rest is history. Who can resist some spilling of tea, right?

Sharing snippets of brand or campaign content across a radiant series of OOH media can be one of the numerous avenues to captivate audiences.