STABILO, a brand that is more than a century old has established a strong brand identity amongst students for many years. To further uphold and continue its footing as a household name, STABILO has stepped onto the Out-of-Home (OOH) scene and created a consistent brand presence in the eyes of student commuters as they advertise in trains and on multiple LRT stations.

Using clear-cut visuals and witty content to show how durable, smooth and easy to use their products are, STABILO’s straightforward advertisements are highly effective in garnering attention among fast-moving youths.

The minimal design also demonstrates an uncluttered visual identity, further conveying a sense of sophistication and confidence to the brand. This is especially true as shown in a recent study that 62% and 67% of Malaysians find OOH advertisements that showcase familiar brands and catchy visuals, respectively, to be more notable.