Following the school holiday, travelling agencies fascinated working adults, parents and even children to go out and travel!

Skechers has unveiled its latest innovation, the GOwalk 7, with a strategic advertising campaign targeting commuters and pedestrians at high-traffic train stations and walkways. The GOwalk 7 boasts a hands-free slip-in design, perfect for individuals on the move, promising unparalleled comfort and convenience for those hustling through their daily routines.

One of the focal points of Skechers’ advertising strategy was the KLCC Walkway, a bustling pedestrian walkway linking Kuala Lumpur’s iconic shopping destinations, Suria KLCC and Pavilion. With a staggering monthly footfall of 3.42 million, this covered, air-conditioned pathway served as an ideal platform to capture the attention of urban dwellers who value both comfort and efficiency. 

The brand also extended its reach to key LRT and KL Monorail stations, including prominent hubs like LRT KLCC and LRT Masjid Jamek. By placing their ads in these prime locations, Skechers ensured maximum exposure to their target demographic and emphasised the alignment between the product’s unique selling proposition and the needs of the audience.

As individuals navigate their daily routines, Skechers invited them to experience unparalleled comfort and convenience, transforming the way they walk, work and live!