These fitness brands strategically leveraged transit spaces and caught the eye of on-the-go urbanites

People were looking for inspiration to turn their resolutions into lasting habits at the beginning of the year.  Brands like Celebrity Fitness, Fitness First and ASICS seamlessly ignited motivation and connected with individuals committed to a healthier lifestyle through multiple presences on Out-of-Home (OOH) formats.

These fitness brands strategically leveraged transit spaces and caught the eye of on-the-go urbanites and promoted the journey of self-improvement and compelled people to consider a fitness-focused lifestyle as part of their daily routine when they transformed the cityscape into a motivational canvas on digital OOH in high-traffic areas.

By telling the story of resilience and pushing boundaries on OOH, these brands didn’t just showcase products but they inspired the community — whether they were sprinting towards a fitness milestone or they are potential gym-goers who were taking the first step towards a transformative journey.