EA Sports — it’s in the game! Dust off your controllers and lace up your virtual boots for a heart-pounding moment, bringing all EA Sports gamers to couches to kick off the games.

Having the EA Sports FC24 launch featured on various cosmic digital OOH screens in Klang Valley not only ignited the thrill of the game from many years ago but also the fun memories people have made with dear family and friends.

The life-like 3D visuals on the giant CuBig @ KLCC Junction that see congested traffic in Kuala Lumpur every day indeed caught mass audience attention from pedestrians and road users who are made up of online gamers, football enthusiasts, youngsters and Gen Y! It became the talk of the town when every detail on the visual was crafted splendidly to showcase the ultimate gaming experience — from pixel-perfect graphics to nail-biting showdowns — the visuals stylishly aim to revive gamers into getting back on the couch with their gamer friends to enjoy and game on.

This is the EA Sports celebration!