Embrace the boundless possibilities of creativity in DOOH advertising, where imagination knows no limits!

The digital OOH canvas has stretched far beyond the tradition of displaying static or animated visuals whereby strong and memorable brand messages are now expressed in 3D or anamorphic, even on flat DOOH screens. Through the creative use of depth, light streaks, and colour grading, visuals spring to life transcending the boundaries of flat screens and blurring the lines between reality and fantasy.

Nestle materialised just that – the very thirst-buster visual treat amidst the hot season. They not only played around with vibrant colours but also featured their newly launched Berry Burst ice cream in anamorphic on a continuous stretch of flat DOOH screens along the bustling roads of Persiaran Surian and Jalan Damansara. The bursting of juicy berries on the cosmic screens succinctly aligned with its name and witnessing it unfold bigger-than-life irresistibly tempted passers-by to indulge. Creativity is indeed a superpower!

Tried the Berry Burst yet?