UOB dominates the LRT Bandaraya, instilling unmissable brand recall among commuters and road users at Jalan Raja Laut. 

Wrapping the insides and externals of the LRT train station that see millions of audiences a month is indeed a strategic move by UOB to offer a 360 brand experience and simultaneously reach out to a variety of audiences – working fresh graduates, PMEBs, business owners, investors and potential customers. Also, with their HQ located nearby, UOB made a smart move by maximising brand recognition and stamping a territorial mark here.