The renowned Yves Saint Laurent sets the KL Monorail route on fire with its strong and bold visuals wrapped on the externals of three trains in conjunction with International Women’s Day. 

YSL represented its new Libre EDP Perfume in the notion of celebrating women’s liberation as the perfume defines itself as the ‘fragrance of freedom’. Having circulated within the heart of Kuala Lumpur, they aimed to reach sophisticated audiences of fashionistas, trendy shoppers, working professionals and business owners around Bukit Bintang, Hang Tuah, Imbi, Raja Chulan up to Titiwangsa, stirring up the desire of being part of a high-end living community.

Targeting high-spending spectators and pedestrians nearby points-of-purchase was one of their ingenious approaches to apprise audiences of their outlet settings and leave a remarkable perception on YSL. As shared in a recent OOH study, 98% of audiences agreed that OOH ads are a good way to learn about new products or services and 93% of them feel more confident of a brand seen on OOH.

Spice up your feminine game with YSL Libre today!