e-BIG News – Edition 31
Located about 500 metres from the famous Sunway Pyramid shopping mall, the brand new CuBig @ Sunway digital billboard reaches high-density audiences from Subang Jaya, KESAS, Glenmarie and Federal Highway heading towards the KL City Centre, Bangsar and Petaling Jaya. This majestic OOH digital screen easily commands attention from trendy shoppers as it is close to points-of-purchase. Also, frequented by suburbanites travelling North to Kuala Lumpur and South to Seremban for work or leisure, this newly-introduced dual-sided digital billboard, CuBig @ KL-Seremban Expressway, garners the attention of interstate travellers, business owners and daily commuters from the SMART Tunnel and the MEX Highway, seeing an estimated of 4.1 million road users monthly.
Coca-Cola welcomed the year of the Rabbit with a nostalgic theme surrounding the reunion of families of different generations. Beautifully presented on overhead panels, a series of digital screens, an LRT station, a pedestrian tunnel and a 3D animated content on CuBig @ KLCC Junction, Coca-Cola excited city folks to travel home with freshly bought seasonal Coca-Cola cans.
8TV and Tonton brought many fun and highly-anticipated shows, perfect for CNY get-togethers. Featuring the CNY bunny mascot for 2023, their fascinating anamorphic display at CuBig @ KLCC Junction enticed KLites to tune in to more festive line-ups when they celebrate CNY in their hometowns. A recent study has shown that upon seeing an interesting advertisement on OOH, 49% of Malaysians have watched the programme advertised.
Wrapping two LRT trains with their latest mouth-watering offerings, commuters who step onto the Jasmine train get a chance to win a year's worth of Jasmine PusaCream rice supply by simply scanning the QR code presented on the train. They also introduced two of their new easy—or as they say, EZ fixes, on the train’s hand grips, in-train panels and on lightboxes at selected LRT stations.
Nothing beats a good love story on Valentine’s Day! Omi charmed many at multiple lightboxes at the KLCC LRT station with its five-part clever storytelling, indulging commuters in a romantic narrative of a love story on a dating app.
F&N made a refresh on their brand, making a ”Kini Lebih Gempak” appearance throughout Klang Valley. They brought life and colours to the busy city of KL as they introduced new faces to their already-flavourful carbonated drinks on integrated OOH solutions. They generated holistic brand prominence on LRT stations with digital and train domination, the Bukit Bintang MRT Station entrances with creative graffiti murals and along key roads, reaching out to Gen Zs who share similar values of authenticity and boldness as their brand.
Brands leveraged this invaluable opportunity to promote travel and tourism on OOH media, which receives many footfalls and sees thousands of audiences daily. They established brand prominence at shopping malls, transit hubs, high-traffic roads and tourist attractions, enticing travel lovers, PMEBs, workaholics and youths as they commute to work or leisure.
OOH media located nearby points-of-purchase are highly sought after by brands to serve their rooted functions — to promote products, boost sales or introduce new launches. For instance, OPPO introduced its new Find N2 Flip on OOH by intriguing the sights of tech enthusiasts, corporate decision-makers and urban shoppers with its minimalistic visuals and strong brand messaging at the bustling pedestrian walkway, Big Tree’s KLCC Tunnel Experience that sees high-traffic audiences daily to and from KLCC LRT station, Avenue K and the iconic Suria KLCC.
