e-BIG News - Edition 35
Experience unparalleled brand visibility as our once static OOH media now transforms static ads into dynamic digital experiences, reaching 3.45 million urbanite audiences monthly.
Positioned strategically near residential areas, universities and shopping hubs, interconnecting Penang Island, Butterworth, Bayan Lepas and Georgetown, the dual-sided digital screen ensures maximum brand exposure and engagement.
Step into the limelight and let CuBig @ Jelutong Expressway elevate your brand to new heights of prominence and allure!
Celebrating a decade of excellence, Wonda Coffee invites you on an immersive journey through the bustling heart of Klang Valley, where the vibrant pulse of the city mirrors the energy of a perfectly brewed cup.
As part of their 10th anniversary, Wonda transformed a Kelana Jaya LRT train into the 'Whimsical World of Wonda Coffee', engaging commuters with an enticing scent of freshly brewed coffee, QR codes that offer free coffee redemption at any five stations along the LRT line and an iconic signature tune.
From captivating train rides to a stunning 3D display along Federal Highway, Wonda Coffee's anniversary campaign redefines brand enchantment with a sensory-rich experience that leaves a lasting impression.
Dr.Chong Clinic sets the city aglow with a mesmerising New Year's countdown on the iconic CuBig @ KLCC Junction, alongside a synchronised display on DOOH screens across Klang Valley. As the clock struck midnight on January 1st, 2024, Dr.Chong Clinic captivated crowds with its innovative presence, breaking the mould and sparking conversation citywide.
In a captivating display on Big Tree's Halo Panel, Swarovski crafts luxury with a tale of simplicity and symbolism.
The brand showcased a minimalist masterpiece during Ramadan, featuring a crescent moon crafted from their exquisite jewellery collection. This simple yet enchanting visual, adorned with a delicate star pendant, not only extends warm wishes to the Muslim community but also highlights the brand's craftsmanship and understated luxury. Through this embrace of simplicity, Swarovski breaks traditional advertising norms and leaves a lasting impression on Malaysian consumers.
Nestle unleashed its creativity with a thirst-busting brilliance on DOOH!
Break free from static, 2D visuals to explore the creative use of depth, light streaks and colour grading to create an anamorphic wonder. Nestle did just that with their vibrant Berry Burst ice cream advertisement,
popping on a continuous stretch of flat, planar digital screens along the bustling roads of Persiaran Surian and Jalan Damansara. Amidst the scorching hot season, this thirst-buster visual invites passersby to experience the magic and tempt their taste buds!
In essence, the key to successful OOH advertising is not about choosing one style over the other. It is about using minimalism or dynamism creatively to match what you want to achieve with your campaign and who you want to reach.
Skyworth's Beamer Series on Jalan Cheras creatively utilises adjacent billboards to weave a captivating narrative, akin to chapters in a book, from the initial curiosity-piquing visuals to the impactful conclusion prompting action.
By strategically sharing brand snippets across this radiant series of OOH media, Skyworth effectively engages audiences, creating a lasting effect.
Let’s clear the misconceptions of how OOH advertising is intrinsically costly — big or small, do note that OOH can be tailored to any business needs! The secret lies in strategising your campaigns and managing the funds.
