Penang Bridge (PBSB)

The Penang Bridge is the only physical link from the Peninsula to the island, the biggest and busiest city in the northern region. The Penang audience is a very important target demographic as they are amongst the most affluent in the nation. Other than the bridge itself, the concession area includes: exit and entry points that lead to Jalan Gelugor, Green Lane and the Penang Island Coastal Road; roads connecting to the industrial free trade zone, Bayan Lepas Airport, Georgetown, Jalan Jelutong and Batu Feringghi; roads connecting to the North-South Expressway in Juru (south-bound) and Seberang Jaya (north-bound).