NEWS

Brands leveraged OOH advertising to turn bold ideas into immersive experiences, captivating audiences with impactful visuals that transcend expectations.

KUALA LUMPUR, 1 July 2024 – Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is thrilled to unveil its latest community-centric campaign, the “Jom, Teka Peribahasa!” contest. This exciting and interactive contest promotes meaningful connections and engagement with the public while celebrating the richness of our cultural Peribahasa (Idioms) knowledge.

Big Tree held a heartwarming CSR event, "From Billboards to Backpacks," at Yayasan Chow Kit to instill the value of recycling and upcycling through fun games and an interactive sustainability talk.

Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is delighted to share its recent Corporate Social
Responsibility (CSR) activity, “From Billboards to Backpacks”, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling through a fun and engaging event. The children had the opportunity to colour and personalise their own pencil cases, crafted from Big Tree’s upcycled billboard vinyl.

We’re only 3 months into 2024 and brands are already embracing creativity to dominate the OOH space with numerous innovative executions

Big Tree has made significant strides throughout this year on both static and digital OOH media and eagerly anticipates further expansion in the coming year.