KUALA LUMPUR, 2 May 2023 – Big Tree, Malaysia’s leading out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, unveils its new crowd-pulling feature of extended duration of visual display augmented by powerful audio and stunning anamorphic capabilities for a greater brand experience on the CuBig @ KLCC Junction at the peak hour of 7 p.m.

This immersive viewing experience opens up limitless opportunities for advertisers to produce creative 60-second cinematic brand messages with 3D effects and dynamic audio aids to fascinate and intrigue motorists and pedestrians during rush hour traffic. Facing the Petronas Twin Towers, the monumental screen emerges as the focal point at the traffic-light intersection of Jalan Ampang, Jalan Yap Kwan Seng and Jalan P Ramlee.


Big Tree Chief Operating Officer, Stephanie Wong, shared “This peak-hour domination at the KLCC junction is the solution to advertisers’ demands for more creativity in OOH. Brands need to be distinct, noticeable and memorable should they want to heighten brand perception and meet consumer expectations; a 60-second interactive anamorphic illusion that drives online and offline engagement is key in providing such a rich advertising experience. With an extended content duration of dynamic 3D visuals and impressive audio, advertisers may dream bigger and experiment further with OOH advertising that is evolving at par with the latest digital transformations”.

Big Tree launched its Premium Audio Timebelt campaign with a grand 3D display of a mythical dragon shattering a clock tower to breathe fire and life into the city of Kuala Lumpur. Following the unveiling of its audio feature, suspenseful clock-tolling and deep, growling sounds accompanied the spine-tingling visual to create realness. The launch was titled “A Cinematic Feat: Launch of CuBig @ KLCC Junction’s Premium Audio Timebelt” to illustrate the extent of contemporary and comprehensive OOH in providing premium advertising.


Since its media launch in 2021, the CuBig @ KLCC Junction has seen outstanding occupancy and demand from numerous industries as it delivered more depth and genuineness to 3D advertising, marvelling audiences with its outstanding life-like feature and inspiring advertisers to create out-of-this-world content that better communicates their brand messages. Achieving impactful branding is key as a study has observed that 98% of Malaysians find visually appealing OOH advertisements to be more engaging.